About Qualitative Mind
The answer to your qualitative training dilemma.
In qualitative market research there is no manual, no syllabus and no exam. The quality of training varies dramatically from company to company and if you are busy and doing well, you end up doing deadlines instead of development. But without enough training researchers end up working out of their depth, or just using the same tried and trusted methods, feeling daunted by anything new and different.
And never in the history of qual has there been so much that is new and different!
QualitativeMind is a source of knowledge, inspiration, and training, for
all aspects of qualitative market research, including workshops and
online research.
The site is developed by Joanna Chrzanowska, Fellow of the Market
Research Society, experienced qualitative research consultant, teacher
and author.
