Online Learning: Essentials of Qualitative Research

Advancing your interviewing and moderating skills

If you have been working for a while and you want to refresh, reinspire and raise your game, choose in detail from the modules here:

Review and development of essential skills including managing difficult situations and people

Excellence in interviewing - become more flexible, creative and adept at interviewing - includes skills from NLP

Understand how you come across to others, manage power relations and conflicts more effectively.

More Creative Qualitative Methods

A full overview of qualitative market research   methods to inspire your thinking and your research offering. Everything from turnstile groups and motivational interviewing to lifelogging, open space facilitation or co-operative inquiry. Includes an overview of online research methodologies, but for more details about that you need Online Qualitative Research.

Choose what you'd like covered in your course

7 ways of working qualitatively online. Listening, Netnography, Bulletin Boards, Immersive Research, Online Focus Groups, replication of offline tasks, MROCs/CrowdSourcing and Co-creation.

Based on the superb Tour of the Qualitative Online Universe course. Just have an overview of what's going on or choose a more in-depth approach that will cover the practicalities and enable you to start doing it yourself.

Click here

NEW  Find online platform suppliers

Projective and Enabling Techniques

Part of the definition of qualitative research is that it explores not only behaviours and attitudes, but also motivations, emotions, desires, needs, impressions and intentions, and it is recognised that not all of these are easily available to conscious awareness.

 Projective and enabling techniques are often adapted from psychology and are used to help respondents:

• Share private and socially unacceptable thoughts and ideas
• Better articulate thoughts and feelings they have given little attention to
• Become more creative and imaginative in their descriptions and reactions
• Use the other half of the brain (right brain) to process information more holistically, so they are not bound by words and logic.

There are 20 or so varieties of techniques, many of which can be used in online and face to face research. An overview can be given in an online seminar, but if you want to use them you have to try them yourself first!  Feel free to ask for advice.

Training menu of projective and enabling techniques

Are you interested in NLP, psychology in qualitative research, or behavioural economics?

Do you need formal training in workshop facilitation skills and processes?

There will soon be a full list of courses for you to choose from - in the meantime, just ask

Training Diary of industry face to face courses

Coaching support for managers

Best of the Brits at Prague - September 22nd.

Click here to go to the AQR website to book for this morning event,

where you will have a chance to see some of the best papers from the

AQR QRCA Conference and yours truly doing a Pecha Kucha!