Background & experience
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Joanna Chrzanowska, FMRS(Pronounced Shan-ov-ska)
After her degree in Psychology in the early 1970’s, Joanna joined Children’s Studies, then a part of the Schlackman group. Bill Schlackman brought ‘motivational research’ to the UK, and his company was an unofficial training ground for many researchers at the time. As a qualitative researcher, trading as Genesis Consulting, she worked with the music business, with fmcg and healthcare companies, and several government contracts for social research. She has probably conducted at least a couple of thousand groups, not to mention hundreds of depths and workshops. Along the way Joanna trained as an NLP practitioner, became involved in medical training and research at Imperial College, and was made a Fellow of the Market Research Society. Joanna is now primarily a trainer in qualitative methods. For several years now Joanna has contributed to, or run training courses for AQR (Association of Qualitative Research), has been an In Company trainer for the Market Research Society, and an examiner for the MRS Advanced Certificate. She worked for several years with Mike Imms. She runs open courses with John Griffiths as Electric Learning, and trains many other research and client companies. Joanna supports good quality research in all its forms, including new and online methods. She and John Griffiths won an award for Best Workshop at the 2011 MRS Conference, using a mixture of game theory and crowdsourcing. Joanna has published a book on Interviewing, which is one of a boxed set published by Sage in 2002. (Qualitative Market Research, Principle and Practice. Eds Ereaut, Imms & Callingham) |
| Coaching | Joanna also offers face to face or distance coaching using a solution-focused approach. One-off coaching sessions or coaching contracts. |
Testimonials
Ask any fellow professional who trains and coaches in qualitative research who they most admire and the name played back to you, more than any other, is that of Joanna Chrzanowska. Much of our understanding about enriching the quality of qualitative encounters has originated with Joanna. She has applied a breadth of learning from the fields of psychology, anthropology, linguistics and NLP to the commercial coalface. Very few in our profession have thought so deeply about how we do what we do and then disseminated that thinking with such passion and generosity. Going beyond explaining how we do what we do she has also captured, uniquely, how it feels when we are doing it; I urge you all to read ‘the inside story of a focus group’ from her inspirational book ‘ ‘Interviewing Groups and Individuals in Qualitative Market Research’. Geoff Bayley on behalf of the AQR
‘You made all the difference and we would not have achieved nearly as much as we did without your careful guidance’
‘The training was very thought provoking. It gave me lots of new ideas and theories’
‘I can’t wait to go out there and do it now; I feel much more confident’
‘I found the coaching very useful and enjoyable too, which is always a bonus’
‘Joanna was able to constantly/consistently engage me throughout an intensive 2 day workshop. Felt I learnt/internalised a large amount of information throughout the two days.’
‘Joanna’s flexible approach to the training was very refreshing’
‘It was a hugely professionally run course, both informative and enjoyable. I feel I understand the issues and the methodology.‘
‘Excellent course for anyone in the business who will be moderating groups both internally and externally.This course teaches skills and cultivates confidence. Do not be intimidated by the camera as it provides a good view of how others see you.’
‘Fabulous experience – some great, transferable skills. Intensive but enjoyable, well paced, well thought through.’
