Qualitative Mind solves your training dilemma
If you are busy with work, then often training takes a back seat. If you are less busy, the course you want may not be available at the right time, or you are not sure it will be cost-effective.
QualitativeMind gives you access to training 24 7, so you can get a quick bit of inspiration when you are busy or put together a longer, personalised course when you are not.
QualitativeMind is a source of knowledge, inspiration, and training, for all aspects of qualitative market research, including workshops and online research.
The site is developed by Joanna Chrzanowska, Fellow of the Market Research Society, experienced qualitative research consultant, teacher and author.
Our Mission
To maintain high standards in qualitative research with soundly based training and inspiration. To give you the knowledge you need, when you need it.
Thrown in the deep end
That was my first experience of qualitative research, before there was any formal training, and I still meet people who sometimes feel out of their depth. It’s just the nature of qualitative research; there are always new challenges. Its why it’s so important to me to support people through training.
So if your training has been a bit random, you long for a few new ideas in methods or techniques, or you need an introduction to the latest thinking, you will find what you need on this site. You will soon be comfortable just splashing about or even doing deep dives…..
