On-Demand Seminar

Using Projective techniques

If you have any claims to working 'in depth' with people you will soon come up against the barriers of things that people don't want to tell you; things that they think they don't know; or can't put into words. This seminar will explain a range of techniques commonly known as 'projectives' and tell you how they work and why they are helpful.

• Why researchers need them
• Where the techniques have come from
• How you set them up and what you get from them
• Enabling techniques for imagination warm-ups
• Elicitation of insights about products, brands and organisations by
     - Association/metaphors, (personification, brand party)  - Construction (mapping, collages, storytelling, catchphrases, guided imagery)
     - Completion (sentence completion, reports/obituaries, timelines)
• Expression of insights about respondents (bubble drawings, sentence completion, self-scripts, laddering, drawing/modelling)
• Warnings

You'll know what the techniques are, why you need them and how they are used - but you will need to experience them yourself IN DETAIL before you can use them comfortably.

• Pre-course exercise - Using instructions try bubble drawings and self-scripts
• Course notes
• Post- seminar coaching - practice the simpler techniques in a safe space

An on-demand seminar is pre-recorded so you can watch the seminar at a time convenient to you. Included is an option to ask questions via a secure link after the seminar. The seminar can also be given live so you can interact with the presenter in real time in Bespoke option. See Bespoke option.