On-Demand Seminar

Analysing qualitative data and building stories

Clients expect more than just parroting back what the respondents said.  Analysis and interpretation changes data to information (and sometimes to insight)  and is how you add value to research.

• Analysis before and during fieldwork
• Stages and procedures of analysis post- fieldwork (organising materials, revisiting, cleaning, coding, chunking up, categorising, making displays)
• Running analysis workshops
• Using computer-aided analysis and mind-mapping
• Telling stories, interpretation and insight

You will be able to credibly explain to clients why analysis takes time and is important, what you will be doing and how it adds value to the project. You will feel the lid of the black box has been lifted and you will be able to make choices about when and how to analyse qualitative material. Your analysis will leave you ready to prepare an engaging presentation.

• Pre-course exercise - Listen to an interview tape and read a transcript
• Course notes
• Post- seminar coaching - use one of the techniques described in the context of a real project.

An on-demand seminar is pre-recorded so you can watch the seminar at a time convenient to you. Included is an option to ask questions via a secure link after the seminar. The seminar can also be given live so you can interact with the presenter in real time in Bespoke option. See Bespoke option.