Online Seminar

Analysing qualitative data, building stories and presenting findings

Clients expect more than just parroting back what the respondents said.  Analysis and interpretation changes data to information (and sometimes to insight)  and is how you add value to research. Analysis and interpretation are two different sets of procedures that in reality happen all at once, and can be both rigorous and creative.

There are different types of presentations

 

• Analysis before and during fieldwork
• Different types of analysis for different projects
• What affects the quality of analysis?
• Analysis as mediation
• Why making notes into PowerPoint doesn't work
• Choice of materials for A & I
• Stages and procedures of analysis post- fieldwork (organising materials, revisiting, cleaning, coding, chunking up, categorising, making displays)
• Procedures of interpretation and interpretative question sets
• Running analysis workshops
• Using computer-aided analysis and mind-mapping
• Using external models and theories
• Making A & I your own
• Different types of debriefs and presentations
• Tips for presenting
• Handling questions, maintaining rapport
• A written report template

You will be able to credibly explain to clients why analysis takes time and is important, what you will be doing and how it adds value to the project. You will feel the lid of the black box has been lifted and you will be able to make choices about when and how to analyse qualitative material. Your analysis will leave you ready to prepare an engaging presentation.

• Pre-course exercise - Listen to an interview tape and read a transcript
• Course notes
• Post- seminar coaching - use one of the techniques described in the context of a real project.

This seminar is delivered live using screen sharing and audio so is fully interactive.