On-Demand Seminar

Writing (and questioning) Research Briefs to get you to the right destination

Briefs are mission-critical; a miscommunication at this stage can take the whole project off course. So as the client you need to know how to write them - at various levels of formality, and as a researcher you need to know how to question them to deliver what the client really wants..

• Common types of brief.
• Good practice with competitive briefings.
• The 20 section ultimate brief template - to use and adapt
• Overt and covert briefs, presenting problems and underlying issues
• A checklist of basic questions to assess a brief
• Questioning the brief to find unwritten assumptions, hidden agendas, concepts that are undefined or are hard to operationalise

You'll have a template for a brief that you can adapt for any circumstance. You'll be able to ask pertinent questions when you receive a brief to unpack concepts and underlying issues.

• Optional pre-course exercise - Michelangelo and Pope Julius II
• Course notes
• Post- seminar coaching - a range of briefs for you to critique

An on-demand seminar is pre-recorded so you can watch the seminar at a time convenient to you. Included is an option to ask questions via a secure link after the seminar. The seminar can also be given live so you can interact with the presenter in real time in Bespoke option. See Bespoke option.