Online Seminar

Designing research and creating proposals - offering and selling the right solution

Metaphorically a proposal leads to an engagement and to marriage. Proposals demonstrate an agency understands the client and is the right partner for a working relationship. At the very least a proposal is a sales pitch and should use good sales techniques as well as forming the contract and action plan for the research.

Proposals should contain a workable initial sample design.

If you have either a briefing document from the client - or the chance to discuss the research face to face, you can learn a great deal about their preferences for research style and the type of proposal they are looking for.

• Redefining a business problem as a research problem
• How to write research objectives
• Methodologies to consider
• Domains or research to consider
• 10 steps to structuring a sample
• Step by step guide to running a project
• Managing face to face briefing meetings
• Writing a proposal - the ultimate template
• Analysing client preferences to build better rapport
• Keeping it Adult and collaborative (minimising the politics)
• A proposal review Checklist

You will be able to confidently handle briefing meetings and understand client needs. You'll have a proposal template to adapt, and tools for designing research objectives and samples. You'll be able to review your own and others' proposals, and adapt the proposal to the client's mindset.

• Optional Pre-course Exercise - understanding your insecurities in dealing with clients
• Course notes
• Post- seminar coaching - using SMART objectives, apply a checklist to a proposal to improve it

The seminar is delivered using screen sharing and audio so its fully interactive.