Customised Seminar

Take the plunge into new and creative methods

As clients' needs for insight become ever more demanding and the restrictions of interview-based methods more apparent, the leading edge in research is stretching into different ways of working, which are slowly becoming more integrated into the mainstream.

This seminar now includes a review of online methods too.

And - the spirit of qual has always been to adapt and innovate, and this seminar will give you inspiration for new options.

Download the training menu for full details. You can choose only the ones you need.

• Variations on groups - turnstile groups, conflict, creativity, sensitivity panels etc.
• Variations on depths - paired, triads, stream of consciousness, etc
• Researcher as participant, participant as researcher, benefits and drawbacks of observation
• Co-creation, collaboration and consultation - treating respondents as equal participants
• Semiotics, discourse and text analysis
• Online approaches to qual
• A structured approach through which you consider which elements you want to adapt

   

You'll have a comprehensive resource to stimulate your thinking about designing methodologies and an approach to help you create powerful new ways of doing qual.

Yes, I know the picture is too small - but it gives you an idea of how much there is!

• Pre-course exercise - take part in a co-creation exercise and reflect on it
• Course notes
• Post- seminar coaching - practice applying the methodology design instrument to a brief