On-Demand Seminar

Take the plunge into new and creative methods

Why do you need to know this?

As clients' needs for insight become ever more demanding and the restrictions of interview-based methods more apparent, the leading edge in research is stretching our into different ways of working, which are slowly becoming more integrated into the mainstream.

And - the spirit of qual has always been to adapt and innovate, and this seminar will give you inspiration and ideas to be more creative with any methodology.

Course content

Variations on groups - turnstile groups, conflict, creativity, sensitivity panels etc.
Variations on depths - paired, triads, stream of consciousness, etc
Researcher as participant, participant as researcher, benefits and drawbacks of observation
Co-creation, collaboration and consultation - treating respondents as equal participants
Semiotics, discourse and text analysis
Online approaches to qual
A structured approach through which you consider which elements you want to adapt

What will you know and be able to do at the end of this Seminar?

You'll have a comprehensive resource to stimulate your thinking about designing methodologies and an approach to help you create powerful new ways of doing qual.

Materials and exercises

Pre-course exercise - take part in a co-creation exercise and reflect on it
Course notes
Post- seminar coaching - practice applying the methodology design instrument to a brief

An on-demand seminar is pre-recorded so you can watch the seminar at a time convenient to you. Included is an option to ask questions via a secure link after the seminar. The seminar can also be given live so you can interact with the presenter in real time in Bespoke option. See Bespoke option.

Time and cost

Seminar length 55 mins

Cost £55

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