On-Demand Seminar

Creating flowing topic guides

Why do you need to know this?

If you have ever created - or had to moderate with an over-stuffed, over-prescriptive topic guide, you need to understand more about the role a topic guide plays both in the client-researcher relationship and in managing interviews.

Course content

Marketers' illusions about consumers and needs for control
Different roles of topic guides: agreement, guide, safety net
Structuring topic guides that fit with group processes
Operationalising objectives
Planning for techniques and managing changes to guides
Hints and tips about managing viewing clients' expectations, involvement and reactions

What will you know and be able to do at the end of this Seminar?

You will be clear about the differing roles of topic guides and will be able to create the type that is needed, when its needed.

You will be able to educate your clients about the best ways of getting the information they need.

Materials and exercises

Pre-course exercise - Look over two different types of topic guides
Course notes
Post- seminar coaching - write a topic guide for a supplied brief

An on-demand seminar is pre-recorded so you can watch the seminar at a time convenient to you. Included is an option to ask questions via a secure link after the seminar. The seminar can also be given live so you can interact with the presenter in real time in Bespoke option. See Bespoke option.

Time and cost

Seminar length 50 mins

Cost £55

contact joanna