Very aptly, experienced researchers get a feel for what would be a good method when they see the project. Its hard to explain what the criteria are to someone else, and I have spent years looking for some sort of
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Winning with bulletin boards
I have long said that for expanding the possibilities of qualitative research, bulletin boards show much more promise than online focus groups. Somehow though the name isn’t very sexy, though, ‘bulletin boards’ – it doesn’t get across the richness, the
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10 Steps to Successful Qualitative Research Part 1
More and more people from a variety of backgrounds are coming to qualitative research, which is great, with a variety of preconceptions – not so great. Such as qualitative research = focus groups, and its as easy as asking a
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People don’t always say what they mean, or mean what they say
Something a bit lighter for the silly season – but still pertinent….
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The Great Global Crowdsource Experiment is a Winner
It all started with John Griffiths’ idea that he somehow wanted to try live international crowdsourcing for a workshop during the 2011 Market Research Society Conference. There were just 3 problems How technically could that be achieved? How many people
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The Secrets of Seeing, from the Shore
I was so impressed when I read this piece that I immediately asked Simon Riley if I could include it as a guest blog on this site. The focus group has become so commoditised that most clients think they know
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