The Source – the Qualitative Technique Sourcebook
The Source – the Qualitative Technique Sourcebook
  • Download and use immediately, easily print any instructions you need
  • Updated 2020 edition
  • 3 page guide to quickly identify the right techniques and link to detailed instructions on how to use them.
  • Enhanced instructions for using them online
  • Be inspired by a list of over 30 tools and techniques for more creative proposals. The Source goes beyond traditional projectives to include the Implicit Association Test, Laddering, and Enhanced Recall Interviewing.
  • A short separate theory section that enables you to quickly explain terms like nonconscious, Systems 1 and 2 and heuristics
  • Buy, download and keep on your desktop for constant inspiration
If you want to see in more detail what is included, here are the The Source 2020 contents  
£9.99 Add to basket