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The Source – the Qualitative Technique Sourcebook

5 out of 5 based on 2 customer ratings
(2 customer reviews)

£9.99

  • Download and use immediately, easily print any instructions you need
  • 3 page guide to quickly identify the right techniques and link to detailed instructions on how to use them.
  • Be inspired by a list of over 30 tools and techniques for more creative proposals. The Source goes beyond traditional projectives to include the Implicit Association Test, Observation and Autoethnography and Enhanced Recall Interviewing.
  • Learn about using them online
  • A short separate theory section that enables you to quickly explain terms like nonconscious, Systems 1 and 2 and heuristics
  • Buy, download and keep on your desktop for constant inspiration

If you want to see in more detail what is included, here are the The Source 2016 Contents – or browse the Projectives page.

 

 

Product Description

Find the technique you need for every qualitative research challenge. Write more interesting proposals, get deeper insights.

  • Download and use immediately. Easily print out A4 pages of technique instructions for reference.
  • Contains a 3 page guide to quickly identify the right technique and immediately link to detailed instructions on how to use it.
  • Be inspired by a list of over 30 tools and techniques for more creative proposals.
  • Includes all the basics: Analogies, Personification, Collaging, Bubble drawings, Sentence completion, Guided visualisation, Mapping and Customer Journeys
  • Plus less well known techniques like Self-scripts, Balloon Game, Snakes and ladders and Me Maps
  • The Source goes beyond traditional projectives to include the Implicit Association Test, Observation and Autoethnography and Enhanced Recall Interviewing.
  • Learn about using these techniques online
  • A short separate theory section that enables you to quickly explain terms like nonconscious, Systems 1 and 2 and heuristics
  • Implications of behavioural economics for qualitative research
  • External links to relevant papers
  • Reading list
  • Keep on your desktop for constant inspiration

If you want to see in more detail what is included, here are the The Source 2016 Contents – or browse the Projectives page

The Sourcebook has been updated to reflect the latest thinking about the nonconscious.

If you purchase by card, you will get a download link straightaway. Don’t worry if you are asked to enter a shipping address – the product is downloadable and not physical.

2 reviews for The Source – the Qualitative Technique Sourcebook

  1. 5 out of 5

    (verified owner):

    Thank you, Joanna, for giving qualitative researchers such a rich sourcebook! It’s a wonderful gift, jammed-packed with techniques from a highly accomplished and seasoned practitioner’s perspective. The casual style invites the reader to dive right in, and the descriptions, applications, illustrations and caveats make the content accessible and practical. I especially love the summary of the key theories that are the raison d’etre for the techniques, theories that are foundational for anyone doing serious qualitative research today. I highly recommend “The Source” for all qualitative consultants who want incorporate into their practice the latest, essential thinking from the world of the unconscious.

  2. 5 out of 5

    :

    This is a rare example of genuine expert content at an accessible price.
    There is so much downloadable content available online these days but so little of real value – this is the exception!
    It is well-written, packed with solid down-to-earth advice and rooted in deep theory.
    I recommend it to anyone with an interest in customer understanding.
    Thank you, Joanna.

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