Training Resources

Background & experience

Qualitative researcher and trainer for MRS, AQR and numerous organisations. Accredited trainer for the Advanced Certificate and an NLP practitioner. Fellow of the Market Research Society.

Author of 'Interviewing groups and Individuals in Qualitative Market Research' Sage Publications 2002

Training Offered

In all aspects of qualitative research from project design to reporting. Specialises in interviewing and moderating skills. Also training in running Workshops and analysis using XSight and Mind Mapping.

Anyone interested in buying, using, or doing qualitative research and workshops.

Coaching

Face to face or distance coaching using a solution-focused approach. One-off coaching sessions or coaching contracts.

'You made all the difference and we would not have achieved nearly as  much as we did without your careful guidance'

'The training was very thought provoking.  It gave me lots of new ideas and theories'

'I can't wait to go out there and do it now; I feel much more confident'

'I found the coaching very useful and enjoyable too, which is always a bonus'

'Joanna was able to constantly/consistently engage me throughout an intensive 2 day workshop. Felt I learnt/internalised a large amount of information throughout the two days.'

'Joanna's flexible approach to the training was very refreshing'

'It was a hugely professionally run course, both informative and enjoyable. I feel I understand the issues and the methodology.'

'Excellent course for anyone in the business who will be moderating groups both internally and externally.This course teaches skills and cultivates confidence.  Do not be intimidated by the camera as it provides a good view of how others see you.'

'Fabulous experience – some great, transferable skills. Intensive but enjoyable, well paced, well thought through.'

Email

Joanna@qualitativemind.com

Phone

07836 627749

Address

5, Andrews Way, Marlow Bottom, Bucks, SL7 3QJ

Countries

UK and Europe, especially Poland and Spain

Websites

www.qualitativemind.com

Background and experience

BA Hons (Marketing), Fellow of the Market Research Society (MRS), Honorary Fellow of the Institute of Practitioners in Advertising (IPA). Past Chairman of AQR. Member of APG.   

 Qualitative researcher for 30 years, including 3 in advertising and 9 as a research agency [SRG] owner. Three further years in adland as account manager.

 Training / teaching for 20+ years  -  for MRS, AQR, IPA as part of their education programmes, and with Mike Imms and Partners in Development.

Devised and run customised courses for major clients, ad agencies and MR companies, in UK, Middle East and SE Asia. 

 ‘Analysis and interpretation  -  a researcher’s perspective’  -  in ‘Excellence in Advertising’ ed. Leslie Butterfield. The IPA guide to best practice.  Pub. IPA/Butterworth Heinemann, 1997, 1999

 ‘No more talking to the hand’  -  Getting Qualitative Creative Development Research to do what it says on the tin…  Paper at Research (MRS Conference) 2005

 Various articles in Research, Admap, AQRP Newsletter.

Training Offered

Training mainly at ’Beginner’ and ‘Intermediate’ level, often using unconventional concepts, analogies, constructions and humour.  I aim to be inspirational more than ‘intellectual’  -  helping people to ‘see’ instead of merely ‘looking’.

A Visit to the Analytical Toolshed  -  a flexible body of accumulated wisdom. Sounds dry but is VERY not.

Specialisations

Moderating Successful Group Discussions  -  Beginners

Analysis and Interpretation of Qualitative Research  -  Beginners and Intermediate

Emphasis on FMCG, ‘durables’ more than online.

Email

roddyglen@blueyonder.co.uk

Phone

+44  (0)  777  155  0687

+44  (0)  131  221  9039

Address

4 Bruntsfield Terrace, Edinburgh, EH10 4EX

Countries

Worldwide

Background and experience

Chartered Psychologist
Doctorate in Management (Organisational Change)
A qualitative research consultant for 20+ years
Specialist in social and organisational research and creative research approaches
HNC in Design (Photography)
Speaker at MRS/AQR/ESOMAR/BPS/AMSRS conferences.
Twice won ‘Best paper’ at AQR/QRCA conference
Journalist/broadcaster/photographer [including Radio 4,
Daily Telegraph, The Psychologist

Author of “Redefining Qualitative Research within a Business context” (2008), VDM Verlag Dr. Muller, Saarbrucken

Currently writing “Qualitative Research” – a title in the MRS series of books published by Kogan Page

Academic writing in: International Journal of Market Research, Sage Encyclopaedia of Market Research, The Psychologist, Organisations & People, Research Magazine, Australian Market Research Journal, Association for Qualitative Research Magazine, WARC publications, Emerald

Visiting lecturer: Cambridge University, City University (MBA Course), Middlesex University, Portsmouth University, Hertfordshire Business School, London Met, Kingston Business School

Conference speaker: MRS, ESOMAR, AQR, BPS

Keynote speaker at AMSRS (Australian Market & Social Research Society)

Running MRS, AQR, AMSRS workshops/courses

Committee Member of British Psychological Society (BPS) Qualitative Research in Psychology (QMiP) Section

Training Offered

Coaching

Email

sheila@campbellkeegan.com

Phone

+44 (0)20 8742 7435

Address

Campbell Keegan Ltd., 64, Burnaby Gdns, Chiswick, London W4 3DP

Countries

Website

www.campbellkeegan.com

Background & experience

Mo joined one of the first qualitative market research agencies in the UK, (William Schlackman) then moved to advertising (Ogilvy & Mather) and later BBC TV, as a programme researcher.

She became an independent qualitative consultant, a trainer and herself trained in counselling and interpersonal skills, to become a part time NHS Counsellor.

Mo has extensive experience in strategic and creative development, NPD, FMCG, fashion and charity brands, and public consultation projects.

She is an Advanced Level Practitioner in Neuro Linguistic Programming

Training Offered

General Introduction into Qualitative Research: History, origins and current themes.

Taking a Brief and Qualitative Research Design

Working with Difficult People and Body Language

Group Dynamics, Moderating Theory and Practice and Practical Tips

Writing research topic guides: ‘You are Only as Good as Your Guide’

Getting the most out of Projective Techniques

Analysis & Interpretation skills

All the Ologies:’ A range of frameworks for qualitative analysis.

Communication Skills Workshop Training

Creative Thinking Skills

Psychological Models applied to interviewing/market research : –

    - Introduction to NLP with emphasis on communication skills

    - Introduction to Transactional Analysis, emphasis  on communication skills

Time & Stress Management

Listening and Counselling Skills for Managers

Communication Skills for Managers & Teams

Facilitating meetings.

 ‘Finding Flow’ Workshop for developing skills in focused concentration

Anyone interested in buying, using, or doing qualitative research and workshops.

Coaching

In addition to qualitative research consultancy and ad hoc in house training work, I provide brainstorming and Away Day group facilitation.  I also have a small private practice for coaching and counselling.

My trainings have a dynamic and flexible structure and are largely experiential so that learning is stimulating, interactive and enjoyable with long term benefits.   For the learning to have lasting effect, I believe it should make an emotional impact and encourage the trainee to take responsibility for his or her learning and skill development.  

I pay attention to each individual to motivate them to access their particular strengths. My background in counselling has skilled me to pay particular attention to the emotional factors and unconscious beliefs that underlie work performance.  Above all my focus is on application and practical detail according to need and work context.

Email

            mo@moressler.co.uk  

Phone

Tel: 0207 431 1263     Fax: 0207 431 6280

Mobile

07958 715 774

Company

Mo Ressler Associates Research & Training