Useful resources for working online:
Collaborative whiteboards focus participants’ attention. If you want more features than the ones built into your conferencing software, look at: Microsoft Whiteboard, Miro and Mural. If you are looking to run workshops online, Sessionlab and Stormz both offer workshop facilitation software. ZipZap Ideas is an online platform for developing, refining, and evaluating ideas. IdeasFirst will run online workshops and provide creative facilitation training.
See online software for qualitative market research at Insight Platforms
And look out for new AI powered modes that make people appear to be in a shared space. Apparently, people even turn to the side to talk to the person next to them!
Hints and tips for setting up groups and depths online
- It’s important to get connection before content
- Choose the right software for your needs
- Set up video and chat interviews
- Extra questions at recruitment
- How to manage client expectations
Manage your online presence for better research
Because in qualitative research, the interviewer IS the research instrument. Participants respond to your facial expressions, your posture, and clues from your background.
- Sort out your audio, video and lighting.
- Manage your workspace
- Don’t feel trapped in a box
5 reasons to use a whiteboard for online qualitative research
- It avoids Zoom gloom and helps keep focus
- Stimulus material does what it says on the tin
- It’s visual thinking (and feeling)
- Learn from participant generated imagery
- Use projective and creativity techniques