Sale! Laddering pack
Love Laddering Training pack

Easily reach those emotional benefits with Laddering!       Learn it, use it, teach it. Laddering or Means End Chain analysis is one of the most useful qualitative techniques ever. It’s a simple route to emotional benefits, (and more), an incredibly revealing … Continued

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Sale! The Source – the Qualitative Technique Sourcebook
The Source – the Qualitative Technique Sourcebook
  • Download and use immediately, easily print any instructions you need
  • Updated 2020 edition
  • 3 page guide to quickly identify the right techniques and link to detailed instructions on how to use them.
  • Enhanced instructions for using them online
  • Be inspired by a list of over 30 tools and techniques for more creative proposals. The Source goes beyond traditional projectives to include the Implicit Association Test, Laddering, and Enhanced Recall Interviewing.
  • A short separate theory section that enables you to quickly explain terms like nonconscious, Systems 1 and 2 and heuristics
  • Buy, download and keep on your desktop for constant inspiration
If you want to see in more detail what is included, here are the The Source 2020 contents  
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