If you think training is expensive, try ignorance

Derek Bok, Educator and Harvard President

“Joanna worked with us to develop a very tailored qualitative skills training framework. She spent a lot of time getting to understand our business and the team’s needs, and it always felt like a collaborative effort. The planning and pre-work were meticulous; the workshops themselves were lively, engaging and fun. Feedback from the team was unanimously positive, and everyone was able to apply learnings straight away. I’ll recommend Joanna to anyone who needs to build qualitative skills. It’s a pleasure to work with such a passionate expert.”

Mike Stevens  EVP & Managing Director EMEA | Vision Critical

is most cost effective for small groups from the same organisation. You will have a course designed for your own needs, delivered at your own offices or online. All courses have 3 months follow up support by telephone or email to ensure people can apply what they have learned.  Ideally the course will be designed around a live project or one that is typical of your work.

Action learning is a blend of theory and practice. You have an interactive theory session, put it into practice, and get feedback and coaching.


Trainings are available at Foundation level (for people with up to 2 years experience but little formal training) and at Advanced Level, for active professionals. Other trainings cover methods, projective and enabling techniques, and analysis and interpretation, as well as more specialist types of interviewing.

Feedback on recorded groups and interviews

A lot of people just want feedback on their interviewing and moderating skills, with pointers for development.  If you can make available a recording of an interview or group, (with some notes on the objectives and topic guide), Joanna can provide written feedback. Full confidentiality of the project will be maintained.