If you think training is expensive, try ignorance
Derek Bok, Educator and Harvard President
“Joanna worked with us to develop a very tailored qualitative skills training framework. She spent a lot of time getting to understand our business and the team’s needs, and it always felt like a collaborative effort. The planning and pre-work were meticulous; the workshops themselves were lively, engaging and fun. Feedback from the team was unanimously positive, and everyone was able to apply learnings straight away. I’ll recommend Joanna to anyone who needs to build qualitative skills. It’s a pleasure to work with such a passionate expert.”
Mike Stevens EVP & Managing Director EMEA | Vision Critical
is most cost effective for small groups from the same organisation. You will have a course designed for your own needs, delivered at your own offices or online. All courses have 3 months follow up support by telephone or email to ensure people can apply what they have learned. Ideally the course will be designed around a live project or one that is typical of your work.
Action learning is a blend of theory and practice. You have an interactive theory session, put it into practice, and get feedback and coaching.
Levels
Trainings are available at Foundation level (for people with up to 2 years experience but little formal training) and at Advanced Level, for active professionals. Other trainings cover methods, projective and enabling techniques, and analysis and interpretation, as well as more specialist types of interviewing.
Feedback on recorded groups and interviews
A lot of people just want feedback on their interviewing and moderating skills, with pointers for development. If you can make available a recording of an interview or group, (with some notes on the objectives and topic guide), Joanna can provide written feedback. Full confidentiality of the project will be maintained.
If you want to attend an open training course, check out these links:
Market Research Society Training The MRS offers courses relevant to qualitative research throughout the year
Association for Qualitative Research Training
Social Research Association Training
National Centre for Research Methods
And if you are in the US, this page: QRCA Training, will give you connections to a range of training providers.
You may be transitioning from another role, needing to update your skills or wanting to break into a new area. Together we create a fully personalised plan to cover only what you need, in your own time.
As this module was also customised, it certainly met my learning objectives. The
writing of a short discussion guide, followed by the interview I conducted was a very
good learning as you gave me good feedback on what went well and what could be
improved. Practical side is very important! Possibility to interact during seminar and
having slides upfront very helpful. Henrique Savelsburg
We are now all part of the research and insight profession, and that means so much more than just running groups.
A professional:
- Can understand and apply best practice for rigour and quality research decisions
- Is able to provide strategic marketing intelligence and customer insight
- Can plan, design, manage and lead research projects
- Be aware of cutting edge thinking to assess and develop new methods and techniques
- Work with other business functions and third parties
The Market Research Society now has a programme for Continuous Professional Development. It enables you to demonstrate your achievements, gain recognition, and take control of your career.
The MRS CPD scheme is only available to members of the Society, but you may find your organisation has its own CPD scheme. The essence of any CPD scheme is to understand what you have yet to learn or master and create a Development Plan. Then you record all your learning and development activities, track your progress and plan your future needs.
Learning and development activities would including attending courses, webinars, conferences, reading books and journals – all the things you may be already doing – as long as they meet set learning criteria.
is most cost effective for small groups from the same organisation. You will have a course designed for your own needs, delivered at your own offices or online. All courses have 3 months follow up support by telephone or email to ensure people can apply what they have learned. Ideally the course will be designed around a live project or one that is typical of your work.
Action learning is a blend of theory and practice. You have an interactive theory session, put it into practice, and get feedback and coaching.
Levels
Trainings are available at Foundation level (for people with up to 2 years experience but little formal training) and at Advanced Level, for active professionals. Other trainings cover methods, projective and enabling techniques, and analysis and interpretation, as well as more specialist types of interviewing.
Feedback on recorded groups and interviews
A lot of people just want feedback on their interviewing and moderating skills, with pointers for development. If you can make available a recording of an interview or group, (with some notes on the objectives and topic guide), Joanna can provide written feedback. Full confidentiality of the project will be maintained.
If you want to attend an open training course, check out these links:
Market Research Society Training The MRS offers courses relevant to qualitative research throughout the year
Association for Qualitative Research Training
Social Research Association Training
National Centre for Research Methods
And if you are in the US, this page: QRCA Training, will give you connections to a range of training providers.
You may be transitioning from another role, needing to update your skills or wanting to break into a new area. Together we create a fully personalised plan to cover only what you need, in your own time.
As this module was also customised, it certainly met my learning objectives. The
writing of a short discussion guide, followed by the interview I conducted was a very
good learning as you gave me good feedback on what went well and what could be
improved. Practical side is very important! Possibility to interact during seminar and
having slides upfront very helpful. Henrique Savelsburg
We are now all part of the research and insight profession, and that means so much more than just running groups.
A professional:
- Can understand and apply best practice for rigour and quality research decisions
- Is able to provide strategic marketing intelligence and customer insight
- Can plan, design, manage and lead research projects
- Be aware of cutting edge thinking to assess and develop new methods and techniques
- Work with other business functions and third parties
The Market Research Society now has a programme for Continuous Professional Development. It enables you to demonstrate your achievements, gain recognition, and take control of your career.
The MRS CPD scheme is only available to members of the Society, but you may find your organisation has its own CPD scheme. The essence of any CPD scheme is to understand what you have yet to learn or master and create a Development Plan. Then you record all your learning and development activities, track your progress and plan your future needs.
Learning and development activities would including attending courses, webinars, conferences, reading books and journals – all the things you may be already doing – as long as they meet set learning criteria.