question mark

One key question guides everything you do

The question that you are designing your research to solve. The question that will make sure the research has usability and impact.

Interrogate your business question to ensure that the research questions are relevant and useful.


  • How to identify business objectives
  • Questions to ask to get to research objectives
  • How to frame research objectives
  • How to go from high level objectives to more detailed research questions

Download: How to get from business objectives to research objectives and questions.