Because the quality of the research depends on the quality of the researcher

Develop and support your  qualitative research knowledge and skills.

Browse, learn and download.

How to

Define research objectives

How to start an interview

Interview without bias

Write a topic guide

Build a good relationship

Ask good questions and probe for insights

Interviewing skills quiz

Focus group

How to

Set up and start a focus group

Moderate a focus group

Keep everyone involved and manage difficult people

Set up and run a group online

How to

Use techniques to help people express themselves

To give you more insight into motivations and emotions

To work with brands

To understand nonconscious decision-making

successful workshops

How to

 

Know when to use a workshop

Check your facilitation skills

Devise a workshop plan

Brainstorming and ideation

Workshop resource ebook