Skip to Main Content
  • Home
  • Shop
  • Your Basket - £0.00
QualitativeMind

Professional training in Qualitative Market Research

  • Start here
  • Shop
  • Interviewing / Moderating
    • Focus your objectives for clear research questions
    • Avoiding Bias
    • Methods
    • How to start a group or interview
    • How to write a topic guide
    • Eliciting skills for interviews and groups
    • Manage people and process in depth interviews
    • Successful moderating
  • Projectives
    • Advanced
  • Thinking
  • Methods
    • Workshops
  • Online
  • About
  • Interviewing / Moderating
  • Methods
  • Thinking
  • Projective Techniques
    • Advanced
  • Workshops
  • Action Training, Mentoring and Skills Coaching

Start here

Because the quality of the research depends on the quality of the researcher

Develop and support your  qualitative research knowledge and skills.

Browse, learn and download.

How to

Define research objectives

How to start an interview

Interview without bias

Write a topic guide

Build a good relationship

Ask good questions and probe for insights

Interviewing skills quiz

Focus group

How to

Set up and start a focus group

Moderate a focus group

Keep everyone involved and manage difficult people

Set up and run a group online

How to

Use techniques to help people express themselves

To give you more insight into motivations and emotions

To work with brands

To understand nonconscious decision-making

successful workshops

How to

 

Know when to use a workshop

Check your facilitation skills

Devise a workshop plan

Brainstorming and ideation

Workshop resource ebook 

Recent Posts

  • Market Research Society -How to Maximise Insights from Online Depths
  • “My brain hurts” How to manage working online
  • Is social loafing worse in online meetings?
  • Effective training online without inducing Zoom Gloom
  • 4. The inconvenient truth about focus groups

Recent Comments

  • Yuki Higa on The Source – the Qualitative Technique Sourcebook
  • Caroline White on Essential Depth Interviewing
  • Sandra Pickering on The Source – the Qualitative Technique Sourcebook
  • Jan Lohs on The Source – the Qualitative Technique Sourcebook

Archives

  • January 2021
  • October 2020
  • May 2020
  • April 2014

Categories

  • News
  • Secrets of Success in Qualitative Market Research

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Nochex - Online Payment Services © 2023 QualitativeMind | Privacy Policy | - WordPress Theme by Kadence WP