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Author Archives: joanna@qualitativemind.com

20 Jan 2021

Market Research Society -How to Maximise Insights from Online Depths

by joanna@qualitativemind.com | posted in: News | 0

This short virtual course runs on Feb 9 2021 and still has a few places left. It offers a safe space to build on your skills and develop confidence for working in the online environment.  We will briefly review best … Continued

30 Oct 2020

“My brain hurts” How to manage working online

by joanna@qualitativemind.com | posted in: News | 0

Brains have evolved to rely on input from our body and our perceptions of other bodies. Judgements about identity, moods, thoughts, and emotions are based partly on what we see of other people. Online, our minds are together, but our … Continued

14 May 2020

Is social loafing worse in online meetings?

by joanna@qualitativemind.com | posted in: News | 0

What is social loafing? Put simply, in any group task, effort per person decreases as the group size increases. It can be very frustrating for a manager or facilitator, who has an action plan, a deadline to meet and an … Continued

4 May 2020

Effective training online without inducing Zoom Gloom

by joanna@qualitativemind.com | posted in: News | 0

I confess. I have sat through webinars while painting my nails, tidying my desk and chatting on WhatsApp. I pay more attention when I am on camera. I feel its rude not to look engaged, but I am still distracted … Continued

25 Apr 2014

4. The inconvenient truth about focus groups

by joanna@qualitativemind.com | posted in: Secrets of Success in Qualitative Market Research | 0

People who use focus groups sometimes go to great lengths to stop respondents from influencing each other. This ironically removes several of the benefits of groups that are all based on social interaction! You need to understand the benefits of … Continued

25 Apr 2014

3. How to choose the right qualitative method

by joanna@qualitativemind.com | posted in: Secrets of Success in Qualitative Market Research | 0

Don’t start by thinking about the method. Start by turning your business objectives into research objectives and questions, and you will find the best method emerges from that exercise. Watch video 2 in the series or Learn how to do … Continued

25 Apr 2014

2. The most important question of all

by joanna@qualitativemind.com | posted in: Secrets of Success in Qualitative Market Research | 0

This is the question you have to be really clear about as it will shape and frame your entire project. There is a difference between business objectives and research objectives. To get to research objectives, you have to ask  What decisions … Continued

25 Apr 2014

1. Understanding 21st Century Qualitative Research

by joanna@qualitativemind.com | posted in: Secrets of Success in Qualitative Market Research | 0

Life used to be simple – qualitative research had small samples and offered in-depth understanding; quantitative had large samples that allowed you to test, compare, and be statistically confident in your conclusions. Quantitative research requires known questions and a known … Continued

Recent Posts

  • Market Research Society -How to Maximise Insights from Online Depths
  • “My brain hurts” How to manage working online
  • Is social loafing worse in online meetings?
  • Effective training online without inducing Zoom Gloom
  • 4. The inconvenient truth about focus groups

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