People who use focus groups sometimes go to great lengths to stop respondents from influencing each other. This ironically removes several of the benefits of groups that are all based on social interaction! You need to understand the benefits of … Continued
Don’t start by thinking about the method. Start by turning your business objectives into research objectives and questions, and you will find the best method emerges from that exercise. Watch video 2 in the series or Learn how to do … Continued
This is the question you have to be really clear about as it will shape and frame your entire project. There is a difference between business objectives and research objectives. To get to research objectives, you have to ask What decisions … Continued
Life used to be simple – qualitative research had small samples and offered in-depth understanding; quantitative had large samples that allowed you to test, compare, and be statistically confident in your conclusions. Quantitative research requires known questions and a known … Continued