Depth interview
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The Source – the Qualitative Technique Sourcebook
- Download and use immediately, easily print any instructions you need
- Updated 2020 edition
- 3 page guide to quickly identify the right techniques and link to detailed instructions on how to use them.
- Enhanced instructions for using them online
- Be inspired by a list of over 30 tools and techniques for more creative proposals. The Source goes beyond traditional projectives to include the Implicit Association Test, Laddering, and Enhanced Recall Interviewing.
- A short separate theory section that enables you to quickly explain terms like nonconscious, Systems 1 and 2 and heuristics
- Buy, download and keep on your desktop for constant inspiration
Essential Depth Interviewing
Develop your knowledge, skills and confidence in all types of qualitative depth interviews.
Learn how to avoid bias and leading, how to encourage and manage participants, how to write or adapt interview guides - and how to ask great questions.
Developmental Feedback on your Interviewing
Send in your depth interview (up to 30 mins long) and receive personalised developmental feedback, based on professional interviewing criteria.