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3 page guide to quickly identify the right techniques and link to detailed instructions on how to use them.
Be inspired by a list of over 30 tools and techniques for more creative proposals. The Source goes beyond traditional projectives to include the Implicit Association Test, Observation and Autoethnography and Enhanced Recall Interviewing.
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A short separate theory section that enables you to quickly explain terms like nonconscious, Systems 1 and 2 and heuristics
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