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The Source – the Qualitative Technique Sourcebook
- Download and use immediately, easily print any instructions you need
- Updated 2020 edition
- 3 page guide to quickly identify the right techniques and link to detailed instructions on how to use them.
- Enhanced instructions for using them online
- Be inspired by a list of over 30 tools and techniques for more creative proposals. The Source goes beyond traditional projectives to include the Implicit Association Test, Laddering, and Enhanced Recall Interviewing.
- A short separate theory section that enables you to quickly explain terms like nonconscious, Systems 1 and 2 and heuristics
- Buy, download and keep on your desktop for constant inspiration