UX interviewing Archives - QualitativeMind

Essential Depth Interviewing

Develop your knowledge, skills and confidence in all types of qualitative depth interviews. Learn how to avoid bias and leading, how to encourage and manage participants, how to write or adapt interview guides - and how to ask great questions.

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Developmental Feedback on your Interviewing

Send in your depth interview (up to 30 mins long) and receive personalised developmental feedback, based on professional interviewing criteria.

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By the Same Author

Interviewing Groups and Individuals in Qualitative Market Research

Available on Google Play in paperback for about £20.

Or as part of a set called Qualitative Market Research: Principle and Practice, eds Ereaut, Imms and Callingham. £245 on Amazon as of July 2014.

The reviews apply to the set.

Anyone using, practising or teaching
qualitative research will find in this
series a treasure-house of ideas,
techniques and issues. This is a
must-have
– Admap.

This is one of the best texts on the
subject I’ve come across and I did
find some of the content truly
inspirational’
– Mick Williamson, Creative Director,
TRBI for In Brief magazine

It will be essential reading for anyone
involved with qualitative market
research
– David Barr, DG of the MRS