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Love Laddering Training pack
Easily reach those emotional benefits with Laddering! Learn it, use it, teach it. Laddering or Means End Chain analysis is one of the most useful qualitative techniques ever. It’s a simple route to emotional benefits, (and more), an incredibly revealing … Continued
The Source – the Qualitative Technique Sourcebook
- Download and use immediately, easily print any instructions you need
- 3 page guide to quickly identify the right techniques and link to detailed instructions on how to use them.
- Be inspired by a list of over 30 tools and techniques for more creative proposals. The Source goes beyond traditional projectives to include the Implicit Association Test, Observation and Autoethnography and Enhanced Recall Interviewing.
- Learn about using them online
- A short separate theory section that enables you to quickly explain terms like nonconscious, Systems 1 and 2 and heuristics
- Buy, download and keep on your desktop for constant inspiration